What does phat farm mean

Clothing Company Definitions by Name. Learn about the United States Fashion Industry. Have you seen our Fashion Designer Directory section. All Rights Reserved. The brand, an offshoot of Russell Simmons' Phat Fashions label, was developed by Simmons to be the first women's urban lifestyle brand.

Select "Accept essential cookies" to set cookies necessary to display content, core site features, and allow us to measure the effectiveness of our service only. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests. You kept your Phat Farm polos starched and made sure your labels were consistently on display. Fast-forward more than 20 years and these clothing lines have all but vanished from the public consciousness.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox. For decades, rap music has served as the arbiter of what is in and hip for the urban community, especially when it comes to style.

Young kids and hip-hop heads alike embraced high-end labels because it was something to aspire to. The Notorious B. However, many of these unabashed signs of affection often went unreciprocated. By staking a claim in the fashion world and turning their labels into multi-million dollar companies, black business owners and rappers rivaled the Ralph Laurens and Tommy Hilfigers of the world by creating label-based clothing their urban customers could relate to.

But somewhere down the line the baggy jeans, oversized sweatshirts, and label-ridden clothing fell off the fashion radar and out of the minds and shopping carts of their customers. Somewhere down the line, rappers stopped donning FUBU hats and started looking back to Paris and Milan, to a legacy that was not created with them in mind. Like most urban clothing lines, FUBU was a homegrown venture with modest beginnings.

Baby Phat — Launched in , this sexy junior line was then a division of parent company Phat Fashions. Phat Farm. Phat Farm Phat Farm is an urban fashion line created by hip-hop impresario Russell Simmons , the founder of the Def Jam record label in Dictionaries export , created on PHP,.